Legal

Buyer Terms of Use

Last updated: 20 May 2026

These terms govern your use of the Althemax marketplace at www.althemax.com, the public agent API, and the AI shopping chat (collectively, the “Service”). By browsing, signing in, completing a purchase, or instructing an AI agent to act on your behalf on the Service, you agree to these terms. If you do not agree, do not use the Service.

1. Who these terms cover

“You” means any individual shopper, organisation, or AI agent acting on behalf of a human buyer. “We”, “us”, “Althemax” means the operator of the marketplace.

2. The marketplace, not the seller

Althemax is a marketplace surface. Products listed on the Service are sold by independent merchants (“Sellers”). Unless you specifically purchase through an Althemax-hosted checkout, your order is fulfilled by the Seller, your payment is processed by the Seller's payment provider, and any contract of sale is between you and the Seller.

Althemax is not a party to the sale and does not warrant Seller products, descriptions, availability, pricing, fulfillment, shipping, returns, or after-sales support. Refer to the Seller's own terms, refund policy, and contact channels for issues with a product or order.

3. Eligibility

• You must be at least 18 years old (or the age of majority where you live).
• You must have legal capacity to enter into a binding contract.
• You must not be barred from using the Service under any applicable law.

4. Accounts

Buyer accounts are optional. If you create one, you are responsible for keeping your credentials secure and for activity on your account. Notify us immediately at enquiry@althemax.com if you suspect unauthorised use.

5. AI shopping agents and the agent API

The Service is designed to be consumed by AI shopping agents acting on a human buyer's behalf. If you instruct an agent to interact with the Service:

• You authorise the agent's actions and accept responsibility for orders it places, including payment and shipping commitments.
• You must confirm any purchase or payment before the agent submits it. Agents must never complete checkout without explicit, contemporaneous human approval (see our robots.txt and agents.json for the canonical guidance).
• You remain bound by these terms regardless of which intermediary client (browser, agent, mobile app) accesses the Service.

6. Orders, pricing, currency

• Prices, availability, and product descriptions are provided by Sellers and may change without notice. Errors will be corrected if discovered; we may cancel orders based on materially wrong pricing or stock data.
• Prices are in the currency shown on the listing (typically GBP unless noted). Currency conversion, foreign-transaction fees, duties, and import taxes are your responsibility unless the Seller's checkout collects them.
• A binding sale forms only when the Seller accepts your order (typically when it ships or sends an order confirmation), not when the Service displays the cart or checkout page.

7. Cancellations, returns, refunds

Cancellations, returns, refunds, and warranty claims are handled by the Seller under the Seller's own policy. We will help facilitate but do not adjudicate disputes between you and a Seller. Contact the Seller directly; copy us at enquiry@althemax.com if a Seller is unresponsive.

8. Prohibited use

You agree not to:

• Scrape the Service except via the documented public agent API endpoints.
• Use the Service for any unlawful purpose, including buying restricted, hazardous, or age-restricted goods in violation of your jurisdiction's laws.
• Impersonate another person or claim to be acting on someone's behalf when you are not.
• Interfere with the Service's operation, attempt to circumvent rate limits, or probe for vulnerabilities outside our security disclosure programme.
• Submit reviews, ratings, or other content that is false, misleading, defamatory, infringing, or otherwise unlawful.

9. Intellectual property

The Althemax name, logo, marketplace UI, agent API design, and original content are ours. Product listings, photos, and descriptions belong to the Sellers (or their licensors). You receive a non-exclusive, non-transferable, revocable licence to view the Service and to use the agent API in accordance with these terms.

10. Privacy

Our handling of your personal data is described in the Privacy Policy. By using the Service you consent to that policy.

11. Disclaimers

The Service is provided on an “as is” and “as available” basis without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, or free of errors, that data shown is complete or accurate, or that any AI-generated description, recommendation, or summary is correct in every detail. AI agents may make mistakes; verify before you buy.

12. Limitation of liability

To the maximum extent allowed by law, Althemax and its affiliates are not liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, goodwill, or business opportunities, arising from your use of the Service. Our aggregate liability to you in any 12-month period will not exceed the greater of (a) GBP 100 and (b) the sum of fees you paid Althemax in that period (which is typically zero — Sellers fulfil and charge for orders directly).

13. Indemnity

You agree to indemnify and hold Althemax harmless from claims, losses, and expenses (including reasonable legal fees) arising from your misuse of the Service, your breach of these terms, or your violation of any third-party right.

14. Suspension and termination

We may suspend or terminate your access at any time, with or without notice, if we believe you have breached these terms, are abusing the Service, or are putting other users at risk.

15. Changes to these terms

We may update these terms from time to time. Material changes will be communicated by updating the “Last updated” date and, where appropriate, by notice on the marketplace. Continued use after a change means you accept the updated terms.

16. Governing law and disputes

These terms are governed by the laws of England & Wales. The courts of England have non-exclusive jurisdiction over any disputes, subject to mandatory consumer protection rights in your country of residence.

17. Contact

Email enquiry@althemax.com with any question about these terms.

These terms are a plain-English starting point and not a substitute for legal advice. Have qualified counsel review before relying on them in disputes.